Jennifer C Vigil

Email Marketing Software

I recommend ConvertKit over MailChimp because of its active tagging features for dynamic segmentation of your email list. I used MailChimp for years but switched when they dropped many features from the free plan. I then went to ConvertKit and now use ActiveCampaign because of its customer relations management system.

ConvertKit

ConvertKit is a full-featured email service provider (ESP). Thanks to its ease of use, automation, and other features, it’s one of the fastest-growing email marketing companies around. It also offers customizable sign-up forms and landing pages to help bring in more email subscribers.

Pros:

    • Easily create pop-up forms and landing pages in one place within the platform

    • ConvertKit provides simple and clear A/B testing for subject lines. When creating an email, you’ll find A/B at the right of your first subject line field. If you click on it, it will extend and include another field for the second subject line. You just need to enter information in your subject lines, and ConvertKits takes care of the rest.

Cons:

    • Unfortunately, ConvertKit lacks integrations with widely used software like PayPal, Canva, SurveyMonkey, and Xero. However, ConvertKit does provide an API with plenty of useful documentation to support you in creating integrations with any other software.

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Mailchimp

Mailchimp is a marketing automation platform designed and developed for businesses using email to reach out to their target markets. It is an all-in-one tool where you can manage your mailing lists, create custom email templates, and nurture and automate your entire marketing campaigns.

Pros:

    • Can customize your forms and templates with HTML to achieve your desired front-end visual appearance.

    • Easily integrates with other digital tools

Cons:

    • If you set up a pop-up opt-in form on your website with Mailchimp and a site visitor closes out the pop-up, Mailchimp uses a cookie (a small snippet of code) to track that action. Mailchimp waits A YEAR after that action to show that same visitor your pop-up opt-in again. That is why WordPress plugins like Popupally and Thrive leads are useful regardless on the platform that you are using.

    • Tagging doesn’t really exist as automated action taken when your subscriber clicks a link, etc. Mailchimp tagging is more for your reference. Instead, segmenting and groups are your option. Most features like this are only available for the paid plan in Mailchimp.

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